Bio
Discover the larger-than-life story of a Dutch enterprise architect who chose to step away from the monotonous corporate world. He steered himself into a realm of exploration, skill, craftsmanship and embraced a life imbued with authentic freedom. Each of his unconventional choices is an adventurous tale of resilience, richness and freedom achieved through DIY construction, restoration projects, and adopting an undervalued lifestyle in rural Bulgaria. His unique journey is testimony to a commitment to learning, adapting and forging ahead into the unknown, all while nurturing a painstaking affinity for the old and vintage, and striving to build a life less ordinary yet extraordinary.
Mission
Our mission is to embody and inspire a life less ordinary. With resilience and creativity, we set the ultimate example of a daring lifestyle, challenging ourselves away from the conventional and into the extraordinary. We draw strength from our passion for restoration, DIY construction, and craftsmanship, curating a life that is richly woven with technical curiosity and adventurous pursuit. We believe that the ultimate way to live is with a sincere focus on self-reliance, pushing boundaries by stepping outside one’s comfort zone, and embracing new challenges. This encompasses embracing rural Bulgaria, its custom and landscapes, reviving old vehicles, and engaging in unique entrepreneurial endeavors. We are not simply about existing – we are about crafting a life of profound authenticity, growth, and adventure. Through documenting our journey, we urge others to imagine, to venture, and to create a life that is less ordinary – a life that is all their own.
Vision
Our vision is to inspire individuals worldwide to reconsider their notions of a fulfilled life. We envisage a global community where the thrill of adventure, the artisanship of restoration, and the joys of unconventional lifestyle choices are valued above ordinary, comfort-driven lives. We aspire to lead by example and ignite a spark within people to break away from their usual routines, embrace resilience, and craft lives rooted in the extraordinary. By highlighting the awe-inspiring landscapes of rural Bulgaria, the beauty of restoration, and the exhilaration of life in the less-explored Balkans, we aim to fuel dreams of freedom and provoke curiosity about alternative lifestyles.
Values
Our core values lie in restoration, resilience, and relentless curiosity. We believe in creating rather than consuming, igniting an adventure rather than seeking comfort, and continuously learning and evolving. Our brand is committed to authenticity – we take pride in our hard work, our technical knowledge, and our ability to create a remarkable life from the most ordinary things. Freedom through creativity and self-reliance are our guiding principles. We champion the spirit of industrial aesthetics fused with a rustic charm, translating it into everything we represent. Transcending urban life, our commitment towards rural Europe and homesteading underscores our stand against conventionality.